Safety-critical information should be designed around user needs, rather than expecting them to adjust to its limitations!

 

Grüezi & G’Day!

 

I am Dr Pascale Schmid, a Human Factors Consultant specialising in typographic legibility and design. My approach is grounded in 10,000 hours of frontline aviation experience and rigorous academic research.

I assist organisations in building robust visual communication systems, anchored in systems thinking, user-centred design, and design thinking. This approach acknowledges humans as part of an intricate socio-technical system. By designing for human capabilities and limitations, I help create systems that reduce the likelihood of misinterpretation and thus support decision-making. Clarity is more than a design choice; it is a safety imperative.

Discover how my expertise in aviation and typography can transform your organisation’s visual communication.

 
 
Time to polish the Airbus 330 “Blue Belly” for my teaching debut at the University of Southern Queensland. I’ll be teaching Human Factors as part of the Masters of Business Administration—Aviation form May ✈️ @unisqaus
Great presentation by @davidsargent_ yesterday at @thedesignkids! It was fabulous to see and talk to so many type enthusiasts, including connecting with past and present students! @theforefrontbrisbane
Mmmmhhh … Swiss cookies 😋
Total victory of the hounds over the jackals 😁
Woohooooo, day 4 of being a doctor 😁
Swissair galley container from 1960’ … Santa came early this year 🤩
On a mission 🕵🏻‍♀️👀
Tarmac type porn @ Sydney airport 😁
Admin finally sorted … Thesis submitted 🤩
Final final final stage, multiple backups 🤓
My ride awaits 😁
Excellent fun at the riso printing workshop! Thank you, @flemmingdupont , for sharing your expertise 🙏
Excellent first day @atypi_org Copenhagen … Thank you, @mekkablue , @schriftgestalt & Florian Pircher, for sharing your experience, nifty shortcuts, scripts and plugins 🙏
Glyphs workshop @atypi_org Copenhagen imminent 😁
Pie chart overload 😵‍💫
Bitter sweet departure—Thanks, everyone for great company and conversations 🙏