After a short career as doctor’s assistant, I followed my passion for the aviation industry by joining Swissair’s prestigious cabin crew corps in 1998. During my career, spanning over 11 years, I travelled across the globe, experiencing different cultures and working in ever changing teams.

In 2010 I followed my Australian partner to Brisbane, where I worked as cabin crew instructor while developing an interest in graphic design. This eventually led to the pursuit of a career as freelance graphic designer while completing a Bachelor of Design Futures with Honours at Griffith University’s Queensland College of Art.

Lessons learnt during the completion of my degree directly correspond with an understanding of design as a far-reaching discipline that needs to be practised with care and consideration to identify what lies beneath the surface. Present in all aspects of life, design is a continuous cycle of creation and destruction affecting our very existence in an increasingly threatened habitat. This awareness, combined with a hearty dose of “Swissness”, creative problem solving skills, the application of aesthetic/functional design principles and the concern about the potential impact of my doing, allows me to meet every project with curiosity and enthusiasm.

Despite a strong bias towards typography and aviation related topics I enjoy working on a diverse range of projects, particularly if they have the potential to teach me a thing or two, thus keeping my constant thirst for knowledge satisfied.

Currently I am pursuing a PhD while working as a sessional tutor at the Queensland College of Art. Other projects include the creation of an ebook series for aspiring flight attendants (An Office With A View) and collaborative work (Get Futured) with a strong focus on the creation of a more sustainable future through early education.

In my spare time I enjoy the company of family and friends, reading a good historic novel and travelling—well, at Covid-19’s discretion …

G’Day, I’m Dr Genji Schmid-Lang, a former high performance athlete.

I obtained my PhD in relaxation methods from the University of Wooffington. My expertise lies in stretching methods as well as sleeping.

As the Morale Officer in the team I have my nose in everyone’s affairs, ensuring that a high level of creativity is guaranteed through regular breaks and exciting outdoor activities.

Outside my demanding professional life, I enjoy the finer things, such as lounging on my various beds placed strategically throughout my abode and a good play with my favourite plush elephant.