Portfolio—Typography: Critical typography.
White washed
Political correctness (PC) is a contemporary phenomenon that is increasingly infiltrating society, thus changing our language as well as the way we communicate with each other. The notion of avoiding the use of words that might insult or offend others creates an environment in which people are no longer free to express themselves out of fear of reprimand. This leads to self-censorship and an inability to deal with conflict, which is a truly dangerous development, as it threatens an important pillar of democracy: freedom of expression and the ability to discuss challenging issues without fear of repercussion.
WhiteWashed addresses a deep concern about PC as a tool to cleanse language. This leaves words distorted, creating a language that is detached from reality and artificially complicated. Visually this concern is expressed through the metaphor of the washing machine that white-washes and distorts our language in order to free it from lingual germs.
Please feel free to download the entire project outcome here.
PROJECT TYPE
University Assignment—Critical Typography
COMPLETED IN
April 2017
SKILLS
Critical thinking, photography, typography
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